I suspect most people who are fans of classic television are so because they watched the shows as children. Well, I fall into that group in any case. As part of my weekly television ritual, and I might add THE most exciting day of the week, when I was a child was Friday – when I would go through every single inch of the upcoming week’s “TV Guide“ and plan what I would watch the following week. Because of that I thought I’d dedicate a Follies entry to classic TV ads from when TV Guide listings were engulfed in a small, compact treasure trove of fabulousness.
I don’t quite remember if “TV Guide” went on sale on Fridays or if my mother would buy it on Fridays when she did the grocery shopping but it was a special day regardless. We didn’t have a lot of money in my house but I felt like we lived in luxury due to that little weekly magazine. I had friends whose families didn’t buy “TV Guide.” If they wanted to see what was showing they’d peruse the TV listings that came with the Sunday paper. Only occasionally I might add. Huh? That practice and nonchalance was foreign to me. Actually, I thought it was crazy, to be honest. Imagine how many 4:30 movies they missed! I still shutter at the thought!
When I got my first job as a teenager, I’d splurge for a second copy of “TV Guide” – I’d mark one up with all the notable shows and movies to watch during the week and kept the second one pristine for…well, no reason whatsoever. Probably to “allow” the rest of my family to view it without all my little stars and notations, but when the cover was bent or any other carelessness visible I was not a happy camper.
Although all of the images included in the following gallery are not from “TV Guide” I post them to honor all of those memories…