Screen Guild Theater – July 4th Triple Feature

A special post honoring Independence Day – Screen Guild Theater radio adaptations of three classics.

Yankee Doodle Dandy:
Starring:  James Cagney, Joan Leslie, Walter Huston, Jeanne Cagney, Richard Whorf, S.C. Sokol, Charles Irwin

yankee

A Yank in the R.A.F.:
Starring:  Tyrone Power, Betty Grable, John Sutton, Pat O’Malley

yank

Take a Letter, Darling:
Starring:  Rosalind Russell, Cary Grant (in the part played by Fred MacMurray in the film version), Edward Everett Johnson

take-a-letter-darling-movie-poster-1942-1020557410

russ cary

The shows:

 

The Guild, Gulf Oil and CBS bring The Screen Guild Show to the air:

The Gulf Oil Corporation sponsored the first four seasons, from 1939 to the Summer of 1942. The program was called The Gulf Screen Guild Show for its first season, andThe Gulf Screen Guild Theatre for Seasons Two through Four. The reasoning for the name change was simply a natural progression in the type of productions the Guild was mounting. The 1st Season was comprised of equal elements of Variety, Musical Comedy, and straight Dramas. And though the 2nd Season opened with yet another Variety Revue, the Variety productions eventually fell away in favor of Musical Comedies, Classic Stage productions and straight Drama productions or movie adaptations. The Gulf Corporation contributed $10,000 per program to The Motion Picture Relief Fund–a total of approximately $1.3M over the course of its sponsorship. That’s approximately $17.4M in today’s dollars. That may help to put into perspective the Screen Actors Guild’s continued dedication to this series over the years.  (Digital Deli)

 

charity

 

gulf

3 thoughts

  1. Fascinating post, Aurora, as I was unfamiliar with THE SCREEN GUILD SHOW. It’s be interesting to factor in inflation on Gulf’s contributions–I bet in current dollars, that’s a pretty hefty sum.

    1. Huge money in today’s terms. To think that a mere commercial these days runs more than what Gulf contributed for an entire season of the Gulf show back then. As my father would say, we’ve lost all respect for money.

      Aurora

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s